NBC in Trouble |
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"I can tell you, it's like a weird monkey off the back in a way. Business is cyclical... nobody stays on top all the time." 1 -Kevin Reilly, President, NBC Entertainment, on the declining NBC Viewership, in 2005. "we're not as strong as we've been, maybe, but we're only one breakout hit away from being there again. Of course, breakout hits are harder to come by these days." 2 - Jeff Zucker, then President of NBC Universal Television Group, on NBC's poor performance in 2004-05. IntroductionIn the television rankings for the 2005-06 season,3 NBC Television Network (NBC) was ranked fourth for the second consecutive year in the most popular broadcast network category.
Moreover, the Thursday night primetime slot,5 which had earlier been dominated by NBC, was now taken over almost completely by CBS. NBC, the television network division of NBC Universal, suffered as its own hit series like Friends, ER, etc. completed their run, while at the same time, rivals moved in. FOX's American Idol was the 'most popular television show' (second consecutive time) during the 2005-06 season. CBS had a great hit in CSI: Crime Scene Investigation and ABC had Desperate Housewives.
1] Bianculli, David. "We Got Clobbered, but We'll be Back," www.nydailynews.com, July 25, 2005.
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